Introduction
Hoki is an AI-based nurturing companion pet designed for the young mid-range consumer demographic. It caters specifically to young adults living independently in big cities who lack emotional interaction, offering emotional comfort and interactive support. By integrating technologies such as voice interaction, motion interaction, and emotional simulation, the product leverages hardware sensors and local AI capabilities to deliver personalized, multidimensional emotional companionship. It is suitable for scenarios such as leisure and entertainment, fitness assistance, household chores, and daily commuting.
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Product Features
It integrates a camera, microphone, LED screen, and various sensors. Through AI language models, multimodal perception technology, and hardware interaction, the product delivers the following core features:
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Motion Interaction
Mimics user movements and interacts with people and the environment.
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Voice Interaction
Supports command recognition, emotional simulation, and gradual learning of the user’s language expressions.
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Personality Space
Dynamically adjusts personality traits based on real-time data, providing personalized responses to the user’s emotions and behaviors.
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Environment Understanding
Collects data using the camera, microphone, and tactile sensors to analyze user movements, speech, and environmental information, enabling adaptive and context-aware outputs.
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Main Objectives
- Provide human-like emotional expressions and multimodal interactive experiences.
- Gradually adapt to the user’s personality and behavior through continuous learning.
- Enhance the toy’s intelligence and entertainment value using sensors and AI technology.
- Ensure high stability and simple, user-friendly interactive behavior.
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User Segmentation
- Young Adults Desiring Pets but Limited by Reality (MAIN)
Characteristics: Urban lifestyle, living alone or in small households, busy work schedules preventing them from owning real pets.
Needs: Products that provide a sense of companionship, stress relief, and are easy to maintain.
- Children’s Companionship and Development
Characteristics: Emphasis on interactivity, fun, and educational value.
Needs: Smart pet toys that combine education with entertainment, stimulating curiosity and encouraging exploration.
Target Audience: Parents or guardians as buyers; parents or children as product selectors.
Pain Points: Emotional companionship. Fostering intimacy and close relationships through nurturing products. Teaching children responsibility.
- Lonely Elderly Living Alone
Characteristics: Strong need for emotional connection, simple lifestyle, requiring easy-to-use products.
Needs: Smart companion devices offering warm and emotionally interactive experiences.
- Others: Tech Enthusiasts Interested in AI Interaction
Characteristics: Focused on technological sophistication, seeking novel experiences.
Needs: Cutting-edge features and a sense of innovation.
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Interaction Design
Cultivation + Companionship. This product develops a real-time evolving personality and habits for accompanying daily life.
IP Design
Inspired by the idiom “parrot what others say” due to the AI pet’s focus on voice, action, and emotional interactions, we have designed the product to take the form of a parrot.
Appearance: Features a head, body, two legs, two wings, and a tail.
Material: The surface is made of soft plush material, while the internal structure consists of a plastic/resin framework. Key parts (such as the wings and head) are reinforced with high-strength resin or other lightweight rigid materials for support.
concept
3d model
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Technical Development
This AI smart companion toy features a dual main control architecture core (AX630C + STM32) and utilizes multiple sensor inputs (such as a camera, microphone, touch sensors, MPU6050, etc.) to collect user inputs. It leverages a locally running large model (qwen-2-1.5B) to achieve high-quality language and emotional interactions. Its mechanical structure includes a “three-axis gimbal head,” two “wire-driven legs,” and a “foot pad + tail” that support simple movements. The software layer integrates finite state machines and factorization models (FFM), allowing for real-time and long-term tracking and updates of the user’s AI aspects, thereby realizing a continuously evolving and personalized companion function.
During the design and implementation process, sensor selection, camera focus capabilities, motor-driven movement and steering control, large-scale model inference, and multi-modal calculation adjustments and optimizations were required. Priority was given to improving the safety margin and redundancy mechanisms of the AI personality to ensure the toy could interact with users in a variety of scenarios in a safe, friendly, and engaging manner.
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production process
Collaborating with different factories:
Mold factory
Chip factory
Video: 38d9ce9b1ea93a1b5fff530987db03d7_raw.mp4
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Trail
At first I did this.
I want to develop this product into a commercialized offering.
So, I began collaborating with a startup company.